Introducing Spyt: The first mobile brushing experience. Spyt is an electric scooter that brings the sink to you, fully stocked with hello toothpaste, mouthwash and floss. The team designed the Spyt identity, service and Spyt vehicle fleet and ran service for influencers the week of our campaign launch.
SR. DESIGNER
OUT OF HOME
The launch included OOH subway ads in NYC featuring the new campaign line ‘The Future of Brushing’ as well as a paid media campaign on Facebook, Instagram, YouTube, and Hulu. Due to Campaign Success, over 100+ deliverables were created for an OOH Takeover at Penn Station. The Campaign ran for 2 months.
Additional build out for Social Refresh featured in Communication Arts for Exhibition Awards.
The Future of Brushing Campaign Videos
CHIEF CREATIVE DIRECTOR: DAVID LITTLEJOHN
CHIEF STRATEGY OFFICER: ANDREW CLARK
CREATIVE DIRECTOR: NATHAN DILLS
ART DIRECTORS: BETHANY MAXFIELD, STEVEN PREISMAN
SENIOR DESIGNER: JEN REZAC
DESIGNER: COLESON AMON
MOTION GRAPHICS: VICTOR TYLER
Strangely Likeable Toothpaste: Campaign Identity to be used within video and additional collateral. Featuring the disorienting moments when people realize that they are totally into their toothpaste. Campaign launched April 2020. This was Hello’s first-ever TV campaign.
SR. DESIGNER
Strangely Likeable Campaign Videos
CHIEF CREATIVE DIRECTOR: DAVID LITTLEJOHN
CHIEF STRATEGY OFFICER: ANDREW CLARK
ASSOCIATE CREATIVE DIRECTOR: BETHANY MAXFIELD
SR. ART DIRECTOR: CARRIE WARREN
SENIOR DESIGNER: JEN REZAC
DESIGNER: COLESON AMON